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Define the visual language across multiple stakeholders and communication touchpoints, so individual assets work together as a coherent whole.
Best for teams launching a new product, clinical metric, or patient-facing platform, or trying to bring consistency to an existing portfolio of communication materials spanning provider, patient, and internal contexts, or spanning a range of material formats.
Includes: Stakeholder and touchpoint mapping, visual language definition (color, type, iconography, illustration style, data visualization conventions, communication assets designed for coherency across touchpoints), application guidelines, and supporting documentation. Deliverables: A visual communication system document plus a defined set of foundational assets. Typical engagement: 6 to 12 weeks, or longer for ongoing partnerships.
Define the visual language across multiple stakeholders and communication touchpoints, so individual assets work together as a coherent whole.
Best for teams launching a new product, clinical metric, or patient-facing platform, or trying to bring consistency to an existing portfolio of communication materials spanning provider, patient, and internal contexts, or spanning a range of material formats.
Includes: Stakeholder and touchpoint mapping, visual language definition (color, type, iconography, illustration style, data visualization conventions, communication assets designed for coherency across touchpoints), application guidelines, and supporting documentation. Deliverables: A visual communication system document plus a defined set of foundational assets. Typical engagement: 6 to 12 weeks, or longer for ongoing partnerships.